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INDUSTRY

Microsoft for Retail

Connect your customers, your people, and your data.
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Catalog

Turn every customer interaction into a personalized experience

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Study

Learn about the projected Total Economic Impact™ of Microsoft AI solutions for retail and consumer goods organizations

Read the Forrester study
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On-demand webinar

Discover why leading retailers are embracing agentic commerce

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AI use cases guide

Explore how retailers are delivering personalized experiences with AI 

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OVERVIEW

Accelerate retail growth

Unlock value and drive sustained profitability with Microsoft for Retail.

Transform the shopper experience

Connect with shoppers and deliver personalized experiences across touchpoints.

Optimize merchandising operations

Use insights for better inventory decisions and agents to automate workflows. Drive demand velocity and profitability.

Drive supply chain agility

Improve visibility and efficiency from warehouse-to-shelf with a unified supply chain. Gain a competitive advantage.

Empower the new retail workforce

Enhance employee productivity, customer service, and workforce skills, powered by AI.
AI USE CASES

Achieve more with Microsoft for Retail

Unlock value across your retail business with AI-powered transformation.
  • Deliver interactive customer experiences that lead to greater product discoverability, order value, and customer satisfaction.
  • Optimize the end-to-end marketing process with streamlined asset production, campaign management, and accelerated time to market.
  • Use AI and autonomous agents to analyze extensive data across your business (POS, supply chain, loyalty) to guide marketing plans and forecasts.
  • Use AI and agents to curate targeted marketing campaigns and engage with customers autonomously.
  • Create unified data foundations to enable insights and improve business decisions.