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INDUSTRY

Microsoft for media and entertainment

Turn AI ambition into measurable business results across content creation, operations, and monetization with a trusted, interoperable platform.
OVERVIEW 

Build on the Connected Media Platform

Bring AI into the tools and media stack your teams already run. Microsoft connects familiar tools, the broader media ecosystem, and a unified data layer with enterprise security, governance, and IP protection built in by default.
AI use cases

Solve your biggest media workflow challenges

See how AI, agents, and connected data can help teams create content faster, deliver reliably across platforms, and grow audience value.
  • Speed ideation, pre-production, production planning, and asset preparation with Copilot and multimodal generative AI while keeping creative control, authorship, and IP protection intact.
  • Orchestrate localization, packaging, QC, rights, and fulfillment across tools, clouds, and partners with agentic workflows that reduce manual handoffs and improve delivery reliability.
  • Connect audience, content, metadata, rights, and commercial data to improve recommendations, ad yield, churn management, revenue operations, and cross-platform decision-making.
CUSTOMER STORIES

See how organizations are innovating with AI