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Scale your software into a growth engine

Tap into the Microsoft ecosystem to sell to more customers, access go-to-market benefits, and extend your reach globally through trusted partnerships.
Join ISV Success Learn about Marketplace
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Overview

Help more people discover your AI apps and agents

Discover ISV Success

Reach more customers, faster

Publish your AI apps to Microsoft Marketplace and get global visibility with built-in co-sell support.

Accelerate sales

Boost revenue with marketing benefits, Azure incentives, and sales enablement designed to fuel your momentum.

Build apps that scale

Take advantage of Microsoft Foundry, GitHub Copilot, and expert guidance to deliver high-performing solutions that grow with your business.
USE CASES

Expand your reach and get to the next level of growth

  • Accelerate your growth with Marketplace. Reach more customers, simplify sales and drive more growth through the Microsoft ecosystem—in a single destination.
  • Get your app in front of more customers. When you publish through Marketplace, your app is surfaced in places where customers work, such as Microsoft 365, Microsoft 365 Copilot, and the Azure portal.
  • Extend your salesforce around the world by tapping into one of the largest partner ecosystems in the industry.

  • Accelerate Marketplace sales with guidance to help you optimize your listing, develop leads, and prioritize the right opportunities.

    Plus, get up to $1 million (USD) in Azure Sponsorship to fund POCs, trials, and customer grants.

  • Stand out to customers and Microsoft sellers with exclusive co-sell benefits, cash incentives, and the highest value Azure Sponsorship grants when you become a Solutions Partner[1] with certified software[2].
  • Become Azure IP co-sell eligible, so your offer sales count toward customers’ pre-committed cloud marketplace budgets.
GET STARTED

Turn your software into customer growth

Discover how Microsoft helps software startups and companies build momentum, lead with innovation, and accelerate success.
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ISV Success

Fuel growth with go-to-market guidance

Get expert support, credits, and tools to help you reach new customers and scale adoption across the cloud.
Enroll now Learn more
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Success stories

See how builders are bringing AI apps and agents to market

  1. Servicenow logo
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Servicenow logo

“We’re continuing to invest in our Microsoft partnership to drive more co-innovation, expand into new markets, and deliver even more.”

Shirish Joshi, Senior Director of Operations - M&A and Alliances, ServiceNow
67%
YoY growth in Microsoft Marketplace
Products and services
Microsoft Marketplace
Azure
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“The commercial marketplace isn’t just a procurement vehicle—it’s becoming a way for developers to determine the best products to integrate in their stack.”

Alan Chhabra, Executive Vice President of Worldwide Partners and APAC Sales for MongoDB
Products and services
Microsoft Marketplace
Azure
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"Marketplace helps us meet customers where they’re at. It’s how they’ve become accustomed to buying cloud services and simplifies their invoicing and billing experience."

Michal Lesiczka, Vice President of Business Development, Cloud & Databases, Nutanix
Products and services
Microsoft Marketplace
Azure
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Resources

Resources to help you grow and get discovered

  1.
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Guide

Publishing and releasing your AI agent solution - Readiness Checklists

Learn about the critical steps for preparing and publishing your AI agent solution to Microsoft Marketplace.
Get the guide
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