IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy

New York, NY, July 23, 2026 — As the creator economy continues to reshape how brands connect with audiences, the IAB Global Network announced the launch of IAB Global Creator Week, dedicated to advancing creator marketing worldwide through collaboration, education, professional standards, and industry best practices. Taking place from September 14-18, IAB Global Creator Week … Continued

Game On—Register Today! IAB PlayFronts on September 17

Gaming is the new mass culture—where communities, creators, and entertainment converge. The 2026 IAB PlayFronts brings together the platforms, publishers, creators, and technology partners shaping the future of gaming media and advertising. As gaming continues to influence how audiences connect, consume content, and engage with brands, IAB PlayFronts offers an exclusive look at the innovations, … Continued

Register Now | IAB CreatorFronts on September 15

Creator-led media has become a critical part of the modern media mix, fueled by the platforms, ad tech, and infrastructure making creator content more scalable, measurable, and brand-ready than ever before. The 2026 IAB CreatorFronts, part of the IAB Global Creator Week, brings together the companies shaping the future of creator-led media—from social and video … Continued

2026 IAB Podcast Upfront | September 16 | Register Now

The next era of audio will be defined by creator-led storytelling, platform innovation, and deeper audience connection. The 2026 IAB Podcast Upfront brings together the platforms, publishers, creators, and technology partners shaping the future of podcasting and digital audio. Join industry leaders in New York City for an exclusive first look at the content, partnerships, … Continued

IAB Campaign Data Standards 1.0 Final

A Common Language for Cross-Channel Measurement Complementary Ad Type and Ad Inventory taxonomies from Project Eidos are designed to improve consistency, comparability, and measurement across digital advertising. IAB has finalized Campaign Data Standards 1.0, establishing a shared framework for describing advertising experiences and the inventory in which they appear across platforms, channels, and campaign systems. … Continued

How Interoperability Is Transforming Audio Advertising | 8.19

New IAB Insights Engine Research | The Next Phase of AI: From Adoption to Accountability

AI has become a regular part of consumers’ lives – moving beyond experimentation and into everyday use. As adoption grows, publishers are feeling the impact of AI-driven content discovery and are seeking greater control over how their content is utilized. In two new studies conducted by the IAB Insights Engine, IAB has uncovered that while AI usage has become mainstream, its long-term success … Continued

2026 IAB Measurement Leadership Summit Event Recap

The 2026 IAB Measurement Leadership Summit brought together leaders from across the advertising and measurement ecosystem to examine a central question: how must measurement evolve when AI is not only changing how marketing is executed but also how consumers discover, evaluate, and purchase products? Across presentations, panels, debates, full-room Town Halls, and closing workshops, participants … Continued