Connect Reddit to Google Analytics

Link your Reddit Ads account to Google Analytics to view cross-channel performance and attribution data for your paid Reddit traffic directly within your Analytics interface.

1. In Admin, under “Product links”, click Reddit Links to begin the integration.
2. Click Link.

On this page

• Benefits
• Use-case supported
• Before you begin
• Import campaign data from Reddit Ads

Benefits

• Cross-channel attribution: View performance and attribution data for your paid Reddit traffic directly within your Analytics interface.
• Centralized management: The third-party linking page provides a centralized view of your connected accounts.

Use-case supported

• Import campaign data: You can import campaign data from Reddit Ads to populate “Ads cost”, “Ads clicks”, and “Ads impressions” metrics for your paid Reddit traffic.

Before you begin

• Reddit setup: You need to have at least the Analyst role for Reddit Ads.
• Analytics roles: Have at least an Editor role in the Google Analytics property.

Import campaign data from Reddit Ads

Follow these steps to import campaign-level metrics like cost, clicks, and impressions from your Reddit Ads account.

Prerequisites

Make sure the following URL parameters are included in the destination URLs for your ads in Reddit:

• utm_source (required)
• utm_medium (required)
• utm_campaign (optional, but highly recommended)
• utm_id (optional, but highly recommended)

Step 1 of 4: Create a new import source

1. In Admin, under “Data collection and modification”, click Data import.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to successfully start the import process.
2. Click Create import source.
3. Enter a name for your import source.
4. Select Campaign data as the data type.
5. Under “Upload data for import”, select Reddit as the import source.
6. Click Next.

Step 2 of 4: Set up connection

1. In the “Set up connection”screen, click Connect to link Reddit as your import source.
2. Sign in to Reddit Ads by entering your Reddit user credentials in the pop-up window.
3. Click Log in.

Step 3 of 4: Configure the data

1. Select the Reddit “Business” and “Ad account” which manages the Reddit advertising data that you intend to pull into your Analytics property.
2. Provide “Campaign source” and “Campaign medium” values corresponding to the utm_source and utm_medium parameter values included in the destination URLs of your Reddit ads. Learn more how to locate parameters in Reddit Ads.
   Note: Values added for "Campaign source" and "Campaign medium" must align with the utm_source and utm_medium parameter values that you specified on your destination urls for Reddit Ads campaigns.
3. Click Next. Fields will be automatically mapped for you in the next step.

Step 4 of 4: Review your connection and import

1. Review all of the fields to make sure that the fields that you want to import are included. You can modify your import source name, import schedule, and any filters that you applied.
2. Click Finish.
3. You’ll get confirmation that your import source has been created.
4. Click Done.

Imports can take up to 30 minutes to complete and up to 24 hours for the data to be available in reports. You can also view the values of previously created connectors via the Data Import table or its details window.