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Welcome to the Google Ad Manager release notes, your destination for staying informed about our latest platform updates, system enhancements, and new feature rollouts.
These announcements are usually published every other Monday, so we recommend bookmarking this page and checking back bi-weekly to see what's new. For previous releases, you can review the archive.
Report and optimize
Compare user engagement with new Google Analytics benchmarks
Peer and industry benchmarks now include Google Analytics data to provide a more comprehensive view of your network's performance. By integrating engagement metrics into these benchmarks, you can identify areas for improvement and see how your users' behavior stacks up against industry standards. This feature is automatically available for networks with an active Google Analytics integration. Learn more about the Peer benchmark card and Industry benchmark card.
Enhanced Reach reporting for all network inventory
Reach reports provide a comprehensive view of your audience by including programmatic demand. Previously limited to reservation traffic, unique visitor data now encompasses Ad Exchange and AdSense inventory across your entire network. Learn more about Reach reports.
Manage network settings
Updates to Administrator role permissions
The built-in Administrator role has been updated to include the Manage legal permission category. With this update, Administrators can now handle contract acceptance directly.
Policy
TCF Error Report migration to Policy Center
The TCF Error Report, which surfaced detected issues on the IAB TCF TC strings associated with ad requests from the EEA, UK, and Switzerland, has been removed as a standalone downloadable report on the "EU user consent" page. These TCF errors are now surfaced in the Policy Center, bucketed under the "Regulatory issue" category, simplifying efforts to identify, understand, and resolve issues impacting ad serving on your sites and apps.
Coming soon
Reminder: Deprecation of Reports tool
The legacy Reports tool will soon be removed from the Ad Manager interface. Make sure you’ve fully migrated all saved reports to Interactive reports.
Ad podding for mobile app inventory
Ad Manager is launching ad podding, a new optimization designed to increase competition and drive higher revenue for your mobile app inventory. This feature allows multiple ads to be combined and compete collectively for a single ad placement. By default, ad podding will be automatically enabled for all inventory where High Engagement Ads are currently active. Publishers have the flexibility to manage these preferences for specific segments of their inventory at any time by navigating to "Inventory," then "Inventory rules," then "Format settings." Learn more about Ad podding.
Google publisher data co-op
As an Ad Manager publisher, you’ll soon be able to participate in the Google publisher data co-op to maximize your performance. By contributing network data in a highly aggregated format, you can unlock access to exclusive Ad Manager monetization features and premium buyer demand via Google audiences.
Participation will allow you to attract new ad budgets, benefit from increased demand using Google audiences to target auction packages, and expand the reach of your off-property campaigns with audience extension features such as lookalikes (coming soon). Note that audience extension is currently limited to Alpha participants.
You’ll be able to view and manage your participation in the Google publisher data co-op by navigating to "Admin," and then "Global settings." Note that while the control toggle becomes visible in Ad Manager on August 10, it is not yet effective. The toggle becomes active (and co-op data utilization begins) on August 24, 2026.