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Microsoft Advertising Network for Search

Reach more of your customers and connect with the people who matter to you on the Microsoft Advertising Network. Access in-depth audience understanding and marketplace insights when you use the following search data to help plan your Microsoft Advertising campaigns.

Microsoft Advertising Network for Search

Global

comScore market data for PC Users 1

default-value billion

Monthly PC searches

default-value million

Unique PC Users

default-value %

 PC market share

[1] Comscore qSearch (custom), December 2025, Worldwide, desktop traffic only.

India

comScore market data for PC Users 1

default-value billion

Monthly PC searches

default-value million

Unique PC Users

default-value %

 PC market share

[1] Comscore qSearch (custom), December 2025, India, desktop traffic only.

United States

comScore market data for PC Users 1

default-value billion

Monthly PC searches

default-value million

Unique PC Users

default-value %

 PC market share

[1] Comscore qSearch (custom), December 2025, United States, desktop traffic only.

United Kingdom

comScore market data for PC Users 1

default-value billion

Monthly PC searches

default-value million

Unique PC Users

default-value %

 PC market share

[1] Comscore qSearch (custom), December 2025, United Kingdom, desktop traffic only.

Canada

comScore market data for PC Users 1

default-value million

Monthly PC searches

default-value million

Unique PC Users

default-value %

 PC market share

[1] Comscore qSearch (custom), December 2025, Canada, desktop traffic only.

Australia

comScore market data for PC Users 1

default-value million

Monthly PC searches

default-value million

Unique PC Users

default-value %

 PC market share

[1] Comscore qSearch (custom), December 2025, Australia, desktop traffic only.

Vertical market segments

Data about users on the Microsoft Advertising Network for Search.

Product Research

{percentage} use search engines for online product research

Brand Discovery

{percentage} use search engines for brand discovery

ALL DEMOGRAPHICS

Age

{percentage} are under the age of 45

Gender

{percentage} are female and 56% are male

Education

{percentage} graduated from college

Income

{percentage} have household income in the top 25%

Marriage

{percentage} are married

Children

{percentage} have children living at home

LGBTQ+

{percentage} identify as LGBTQ+

Disabilities

{percentage} report having a disability

Automobile

{percentage} are planning to purchase an automobile in the next 3 months

Insurance

{percentage} are planning to purchase insurance in the next 3 months