Iris Blog

Iris Micro-Experiences FAQ: How & When to Embed Identity Protection

bjohnson@irisidentityprotection.com (Brittani Yeager) — Tue, 18 Aug 2026 18:30:00 GMT

Estimated Reading Time: 6 Minutes

Here's what we hear from product and business leaders almost every week: "We know consumers want certain identity protection features. We just don't know how to deliver it without blowing up our roadmap."

Fair. Demand isn't the sticking point – 93% of consumers say they'd use identity protection if a brand offered it.

Delivery is where teams get stuck.

For many of them, the answer could be as easy as an Iris Micro-Experience. We’ve compiled some of the most common questions business professionals and product leaders ask before determining if a Micro-Experience is the delivery method that best fits their brand.

Choosing Between Iris APIs, Portal, or Micro-Experiences

Philip Morley — Tue, 07 Jul 2026 16:45:00 GMT

Estimated Reading Time: 11 Minutes

As you may have already discovered, the Iris^® Powered by Generali identity protection platform opens up the world of identity theft protection and consumer cybersecurity to you – with a new level of flexibility and choice.

If your business is evaluating how Iris can help you offer identity and cyber protection to your audience, it’s vital to choose a fitting customer experience.

One sample illustration of how you might collect customer information for secure monitoring via the Iris platform in a desktop web experience.

For example, if your customers primarily interact with a digital experience you own, then you may need your identity theft protection features to feel seamlessly identified with your brand.

Alternatively, suppose your core business is in goods or services. In that case, sending customers to a separate web portal may be the best way to signal your identity protection plan as a “bonus” of their relationship with you.

Of course, if the customer experience clashes with your business model, you risk pouring resources into a solution that hardly anyone takes you up on.

That’s why, when you work with Iris, we’re here to consult along the way – to help you craft a truly fitting experience.

Let’s walk through three important factors that should influence the Iris user experience option you choose.

State of Scams in the USA: What It Means for Brands

bjohnson@irisidentityprotection.com (Brittani Yeager) — Wed, 24 Jun 2026 14:00:01 GMT

Estimated Reading Time: 5 Minutes

Here's a number that should stop you in your tracks: 82% of American adults encountered a scam in the past year. That's up from 77% just a year ago. Scams aren't a rare event anymore. For most people, they're part of everyday life.

For the second year in a row, Iris^® Powered by Generali is proud to partner with the Global Anti-Scam Alliance (GASA) on the 2026 State of Scams in the USA report. The findings are eye-opening. But for brands that serve consumers every day, there's also plenty of opportunity.

Let's look at what the data says, why the gap between confidence and protection keeps growing, and how your organization can help close it.