Use the 3D model link [virtual_model_link] attribute to provide more visuals for your product. A 3D model can help shoppers view your product from different angles on Google Search. They can also use augmented reality to view how your product looks in their space.
Merchants can create 3D and AR models of their products on their own or with the help of a partner. The list of our partners include:
Note: You can use this attribute for shoes and home goods. The attribute is limited to products sold in the US.
On this page
When to use
Recommended for shoes and apparel products that have a 3D model. The attribute can be provided as part of your primary product data source in Merchant Center.
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data.
| Formatting specifications | |
| Technical name | virtual_model_link |
| Type | URL (Must start with "http://" or "https://") |
| Limits | Up to 2000 characters |
| Supported file formats | glTF (.gltf), and GLB (.glb) |
| Repeated field | No |
| Schema.org property (What’s this?) | No |
File format examples
To ensure your attribute is recognized correctly, use the formatting specific to your data source type.
| Data source format | Examples |
| Text (TSV) data sources | https://www.google.com/products/xyz.glb |
| XML data sources | <g:virtual_model_link>https://www.google.com/products/xyz.glb |
| Merchant API | To format your data for Merchant API, view the Merchant API resource. |
How to encode
The following example illustrates how to specify 3D model information using structured data. This example shows how to link a 3D model to a product with the subjectOf property and the 3DModel type.
{
"@context": "https://schema.org/",
"@type": "Product",
"sku": "1234-5678",
"image": "https://www.example.com/sofa.jpg",
"name": "Water heater",
"description": "White 3-Seat Sofa",
"gtin14": "12345678901231",
"mpn": "S1234W3",
"brand": {
"@type": "Brand",
"name": "ExampleSofaBrand"
},
"subjectOf": {
"@type": "3DModel",
"encoding": {
"@type": "MediaObject",
"contentUrl": "https://example.com/sofa.gltf"
}
},
"offers": {
"@type": "Offer",
"url": "https://www.example.com/whitechaiselongue",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock",
"price": 1299.00,
"priceCurrency": "USD"
}
}Minimum requirements
These are the requirements you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Use a 3D model. The recommended file size is 10MB and shouldn’t exceed 15MB.
- 4K texture has the broadest support on mobile and is the largest recommended texture size. The largest allowable texture size we can display on mobile is up to 8K. Learn more about file requirements for model specifications.
- Provide a valid URL in your product data. The link should point to a .gltf, or .glb file.
- Your product should comply with our policies.
- Review your 3D model. You can use a validation tool to verify if your 3D model works properly.
- Make sure your URL can be crawled by Google. For example, ensure your robots.txt file is configured correctly. Learn more about robots.txt files.
If you don't follow these requirements, we won’t be able to use your 3D attribute for the product.
Best practice
This best practice can help you go beyond the basic requirements to optimize your product data for performance.
- Fix any errors with your 3D model. Make sure to resolve any warnings or errors that the validation tool shows for your model.