Filter, report on, or restrict access to data subsets

Recreate Universal Analytics data filtering, in your Google Analytics property
This article is for website and/or app owners who filter, report on, or restrict access to subsets of data using Universal Analytics views, and who want to recreate this functionality in a Google Analytics property.

Views in Universal Analytics provide a way to filter data, and report on and restrict access to subsets of data. However, Google Analytics properties do not have reporting views. This article shows how you can effect those things in a Google Analytics property.

Filtering data

Google Analytics filters are applied at the property level, and affect data from all data streams in that property. All reports for a property use the same filtered data.

Universal Analytics filters are applied at the view level and affect only the data in that view. You can have multiple views in a single property, each with different filters applied. The reports for each view are affected only by the filters for that view.

Currently, Google Analytics offers filters to either include or exclude internal traffic and developer traffic.

Universal Analytics offers a wider variety of filters, including search-and-replace, geography, social network, and more advanced options.

The following table outlines the various Google Analytics features that effect the same or similar outcomes as Universal Analytics filters.

Google Analytics Universal Analytics

Internal-traffic exclusion

1. Create a rule that defines internal traffic.

2. Create a filter that excludes the internal traffic that matches your rule and/or that excludes developer traffic.

Internal-traffic exclusion

Create an IP-address filter.

Bot filtering

Traffic from bots and spiders is automatically excluded.

Bot filtering

Optionally exclude traffic from bots and spiders.

Cross-domain measurement

Configure cross-domain measurement in the Analytics interface.

Cross-domain measurement

Configure cross-domain measurement by modifying variables in Google Tag Manager or by modifying your measurement code, by creating view filters, and by editing your referral-exclusion list.