AWS for Sports

AWS powers the world's most innovative leagues and teams

What happens when a football league goes all-in on AI and data intelligence?

The world's biggest football moment is here. Fans now have an AI-powered intelligence layer in their pocket. Captain & Coach Mode, built on Amazon Bedrock and Amazon Nova, is live in the Bundesliga app.

Get the story

New to AWS x NBA: Advanced Stats Powered by AI

The NBA is unveiling groundbreaking Advanced Stats for the 2025-26 season, powered by AWS AI. For the first time, fans can explore previously intangible aspects of player performance through machine learning-driven metrics like Shot Difficulty (xFG%), Defensive Box Score, and Gravity. These stats reveal how top players truly impact the game—from shot-making under pressure to reshaping defensive strategies across the court. Discover how AWS is transforming basketball analytics.

Learn more