amp-ad

<script async custom-element="amp-ad" src="https://cdn.ampproject.org/v0/amp-ad-0.1.js"></script>

Usage

The amp-embed is an alias to the amp-ad tag, deriving all of its functionality with a different tag name. Use amp-embed when semantically more accurate. AMP documents only support ads/embeds served via HTTPS.

Ads are loaded like all other resources in AMP documents, with a special custom element called <amp-ad>. No ad network-provided JavaScript is allowed to run inside the AMP document. Instead, the AMP runtime loads an iframe from a different origin (via iframe sandbox) as the AMP document and executes the ad network’s JS inside that iframe sandbox.

The <amp-ad> requires width and height values to be specified according to the rule of its layout type. It requires a type argument that select what ad network is displayed. All data-* attributes on the tag are automatically passed as arguments to the code that eventually renders the ad. What data- attributes are required for a given type of network depends and must be documented with the ad network.

Example: Displaying a few ads

<amp-ad
  type="a9"
  data-amzn_assoc_ad_mode="auto"
  data-divid="amzn-assoc-ad-fe746097-f142-4f8d-8dfb-45ec747632e5"
  data-recomtype="async"
  data-adinstanceid="fe746097-f142-4f8d-8dfb-45ec747632e5"
  width="300"
  height="250"
  data-aax_size="300x250"
  data-aax_pubname="test123"
  data-aax_src="302"
>
</amp-ad>
<amp-ad
  width="300"
  height="250"
  type="industrybrains"
  sticky="bottom"
  data-width="300"
  data-height="250"
  data-cid="19626-3798936394"
>
</amp-ad>
<amp-embed
  type="taboola"
  width="400"
  height="300"
  layout="responsive"
  data-publisher="amp-demo"
  data-mode="thumbnails-a"
  data-placement="Ads Example"
  data-article="auto"
>
</amp-embed>

Placeholder

Optionally, amp-ad supports a child element with the placeholder attribute. If supported by the ad network, this element is shown until the ad is available for viewing. Learn more in Placeholders & Fallbacks.

<amp-ad width="300" height="250" type="foo">
  <div placeholder>Loading ...</div>
</amp-ad>

No ad available

If no ad is available for the slot, AMP attempts to collapse the amp-ad element (that is, set to display: none). AMP determines that this operation can be performed without affecting the user's scroll position. If the ad is in the current viewport, the ad will not be collapsed because it affects the user's scroll position; however, if the ad is outside of the current viewport, it will be collapsed.

If this is a sticky ad unit (sticky attribute is set), the entire sticky ad will not be displayed without regards to fallback attribute.

In the case that the attempt to collapse fails. The amp-ad component supports a child element with the fallback attribute. If there is a fallback element in presence, the customized fallback element is shown. Otherwise AMP will apply a default fallback.

Example with fallback:

<amp-ad width="300" height="250" type="foo">
  <div fallback>No ad for you</div>
</amp-ad>

Serving video ads

There are 3 ways to monetize videos in AMP with video ads:

1. AMP natively supports a number video players like BrightCove, DailyMotion, etc. that can monetize ads. For a full list, see the media components.

2. Use the amp-ima-video component that comes with a built-in IMA SDK and HTML5 video player

3. If you use a video player that is not supported in AMP, you can serve your custom player using amp-iframe. When using amp-iframe approach: _ Make sure there is a poster if loading the player in the first viewport. Details. _ Video and poster must be served over HTTPS.

Running ads from a custom domain

AMP supports loading the bootstrap iframe that is used to load ads from a custom domain such as your own domain.

To enable this, copy the file remote.html to your web server. Next up add the following meta tag to your AMP file(s):

<meta
  name="amp-3p-iframe-src"
  content="https://assets.your-domain.com/path/to/remote.html"
/>

The content attribute of the meta tag is the absolute URL to your copy of the remote.html file on your web server. This URL must use a "https" schema. It cannot reside on the same origin as your AMP files. For example, if you host AMP files on www.example.com, this URL must not be on www.example.com but something-else.example.com is OK. See "Iframe origin policy" for further details on allowed origins for iframes.

Security

Validate incoming data before passing it on to the draw3p function, to make sure your iframe only does things it expects to do. This is true, in particular, for ad networks that allow custom JavaScript injection.

Iframes should also enforce that they are only iframed into origins that they expect to be iframed into. The origins would be:

• your own origins
• https://cdn.ampproject.org for the AMP cache

In the case of the AMP cache you also need to check that the "source origin" (origin of the document served by cdn.ampproject.org) is one of your origins.

Enforcing origins can be done with the 3rd argument to draw3p and must additionally be done using the allow-from directive for full browser support.

Enhance incoming ad configuration

This is completely optional: It is sometimes desired to enhance the ad request before making the ad request to the ad server.

If your ad network supports fast fetch, then please use Real Time Config (RTC). (e.g. DoubleClick and AdSense integrations both support fast fetch and RTC)

If your ad network uses delayed fetch, you can pass a callback to the draw3p function call in the remote.html file. The callback receives the incoming configuration as first argument and then receives another callback as second argument (Called done in the example below). This callback must be called with the updated config in order for ad rendering to proceed.

Example:

draw3p(function(config, done) {
  config.targeting = Math.random() > 0.5 ? 'sport' : 'fashion';
  // Don't actually call setTimeout here. This should only serve as an
  // example that is OK to call the done callback asynchronously.